Open AccessConsumer Sympathy and Message Strategy
Author(s) -
Eunju Kim,
Hoon-Shik Woo,
Seung Kyu Nam,
JeongIl Kim
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.729
Subject(s) - sympathy , psychology , social psychology , advertising , communication , cognitive psychology , business
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