Open AccessConsumer Sympathy and Message Strategy
Author(s) -
Eunju Kim,
Jeong-Il Kim,
Hoon-Shik Woo,
Seung Kyu Nam
Publication year - 2012
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.729
Subject(s) - sympathy , psychology , social psychology , advertising , communication , cognitive psychology , business