Open AccessCreation of brand personality by advertising and brand-consumer relationship: A conceptual model and research propositions
Author(s) -
홍종필
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.671
Subject(s) - psychology , personality , advertising , conceptual model , brand relationship , brand awareness , social psychology , business , epistemology , philosophy
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