Open AccessCreation of brand personality by advertising and brand-consumer relationship: A conceptual model and research propositions
Author(s) -
Hong Jongpil
Publication year - 2012
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.671
Subject(s) - psychology , personality , advertising , conceptual model , brand relationship , brand awareness , social psychology , business , epistemology , philosophy