Open AccessThe Effects of Matching Temporal Distance and Regulatory-focus Frame on Preference: The Role of Self-Congruity on Political Persuasion
Author(s) -
장덕현,
K. Kim
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.617
Subject(s) - persuasion , regulatory focus theory , psychology , preference , matching (statistics) , politics , frame (networking) , social psychology , focus (optics) , cognitive psychology , political science , economics , microeconomics , statistics , computer science , mathematics , telecommunications , law , physics , optics , creativity
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