Open AccessAnalyses of Persuasion and Product Evaluation by the Social Distance of the Recommendation in SNS
Author(s) -
Jayoung Choi,
Yongbum Kim
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.513
Subject(s) - persuasion , psychology , product (mathematics) , social psychology , mathematics , geometry
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