Open AccessHow brand application influences brand performance: with emphasis on the role of telepresence as an intermediating variable
Author(s) -
Ki Young Lee
Publication year - 2012
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.467
Subject(s) - psychology , emphasis (telecommunications) , variable (mathematics) , advertising , social psychology , engineering , business , mathematics , telecommunications , mathematical analysis