Open AccessHow brand application influences brand performance: with emphasis on the role of telepresence as an intermediating variable
Author(s) -
KyungYul Lee
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.4.467
Subject(s) - psychology , emphasis (telecommunications) , variable (mathematics) , advertising , social psychology , engineering , business , mathematics , telecommunications , mathematical analysis
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