Open AccessThe Effect of Compatibility of Message Framing and Focused Alternative on Consumer’s Attitude Change
Author(s) -
정보라,
KimJaeHwi
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.3.443
Subject(s) - compatibility (geochemistry) , psychology , framing (construction) , social psychology , advertising , engineering , business , structural engineering , chemical engineering
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