Open AccessThe Effect of Compatibility of Message Framing and Focused Alternative on Consumer’s Attitude Change
Author(s) -
정보라,
KimJaeHwi
Publication year - 2012
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.3.443
Subject(s) - compatibility (geochemistry) , psychology , framing (construction) , social psychology , advertising , engineering , business , structural engineering , chemical engineering