Open AccessThe Effect of Sub-category Types on Product Evaluation-Focusing on the moderating effect of consumers' self-regulatory focus-
Author(s) -
서현영,
Junsang Yeo,
Sun-Jin Hwang
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.2.307
Subject(s) - psychology , regulatory focus theory , product (mathematics) , focus (optics) , social psychology , advertising , cognitive psychology , marketing , business , creativity , mathematics , physics , geometry , optics
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