Open AccessThe Synergy Impact of using SNS according to Exposure Order on Media Mix: Interaction of SNS advertising type
Author(s) -
Gho Kim,
KimJaeHwi,
Shin Young Park
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.2.255
Subject(s) - psychology , order (exchange) , advertising , business , finance
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