Open AccessPerceived Consumers' product Innovation Scale Development and Validation: Focused on College students and Electronic Devices
Author(s) -
유연재
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.2.159
Subject(s) - psychology , scale (ratio) , product (mathematics) , focus group , applied psychology , marketing , cartography , business , geometry , mathematics , geography
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