Open AccessThe effect of the Type of innovation product and Self-construal on consumer's attitude toward innovation product
Author(s) -
안은미
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.2.121
Subject(s) - psychology , self construal , construal level theory , product (mathematics) , product innovation , social psychology , product type , advertising , marketing , business , sociology , mathematics , computer science , interdependence , social science , geometry , programming language
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