Open AccessA Study on the Effect of On-line Brand Community Characteristics and Self-determination on the Brand Equity
Author(s) -
최수형,
한상필
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.1.41
Subject(s) - psychology , brand equity , advertising , brand community , line (geometry) , social psychology , marketing , business , mathematics , geometry
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