Open AccessThe Effects of Benefit Experience of Products Before Purchasing and Primed Impulse / Self-control on Buying Decision
Author(s) -
Youngshin Sung,
민승기,
Ji Yeon Kim,
이응천,
최현덕
Publication year - 2012
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.1.1
Subject(s) - psychology , impulse (physics) , purchasing , cognitive psychology , advertising , social psychology , marketing , business , physics , quantum mechanics
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