Open AccessThe Effects of Benefit Experience of Products Before Purchasing and Primed Impulse / Self-control on Buying Decision
Author(s) -
Youngshin Sung,
민승기,
김지연,
이응천,
최현덕
Publication year - 2012
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2012.13.1.1
Subject(s) - psychology , impulse (physics) , purchasing , cognitive psychology , advertising , social psychology , marketing , business , physics , quantum mechanics