Open AccessCase of Communication Strategy by Company with Direct Selling System Only: Focused on Nutrilite's Advertising Campaign
Author(s) -
Changjo Yoo,
배수정
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.4.869
Subject(s) - advertising , psychology , direct selling , marketing , business
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom