Open AccessA Study on the Receiving and Participating Attitude of Online Postscript in Internet Shopping: Focus on Difference among Consumers’ Types according to Shopping Value
Author(s) -
Hwa-Dong Kim
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.4.825
Subject(s) - value (mathematics) , psychology , the internet , focus (optics) , internet shopping , advertising , significant difference , marketing , business , world wide web , statistics , computer science , mathematics , physics , optics
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