Open AccessA study on the effects of cause-related advertising on consumers’ attitude toward the ad and sponsoring company: Focusing on the inter-relationship between the company, cause, and consumer
Author(s) -
홍종필,
장혜연
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.4.771
Subject(s) - advertising , marketing , psychology , business
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