Open AccessA study on the effects of cause-related advertising on consumers’ attitude toward the ad and sponsoring company: Focusing on the inter-relationship between the company, cause, and consumer
Author(s) -
Hong Jongpil,
장혜연
Publication year - 2011
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.4.771
Subject(s) - advertising , marketing , psychology , business