Open AccessA Study on Product Placement Effects in the Advertisements Which follows in Product Involvement, Arrangement and Brand Exposures
Author(s) -
SeungYeob Yu,
Jinhee Kim
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.4.713
Subject(s) - product placement , psychology , product (mathematics) , advertising , chemistry , business , mathematics , geometry
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