Open AccessThe Effects of Valence of Information of Online Review on Product Attitude and Purchase Intention -Moderating Effects of Self-regulatory and Brand Awareness-
Author(s) -
Jayoung Choi,
최윤식,
김용범,
김영호
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.4.683
Subject(s) - psychology , valence (chemistry) , regulatory focus theory , product (mathematics) , advertising , social psychology , business , chemistry , geometry , mathematics , organic chemistry , creativity
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