Open AccessCoupon use and impression management: Gender, social context, self-monitoring, and coupon value
Author(s) -
YANGYOON,
김하예
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.3.477
Subject(s) - coupon , impression management , context (archaeology) , psychology , impression , value (mathematics) , social psychology , advertising , business , computer science , paleontology , finance , biology , machine learning
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom