Open AccessA Study on the Development of Customer Value Scale
Author(s) -
YoungHwa Son
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.2.455
Subject(s) - psychology , value (mathematics) , scale (ratio) , customer value , statistics , mathematics , cartography , geography , economics , hierarchy , market economy
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