Open AccessGender Difference in the Effect of Sympathy and Empathy with Female Drinking in TV Drama on Drinking Intention: Focusing on Involvement as a Mediator
Author(s) -
강두선,
장기훈
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.2.349
Subject(s) - sympathy , psychology , empathy , drama , social psychology , developmental psychology , literature , art
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