Open AccessThe Effectiveness of Online WOM(Words-of-Mouth): The Role of Direction, Usefulness, and IR(Interaction Readiness)
Author(s) -
이진희,
JangSunHwang,
도선재
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.2.283
Subject(s) - psychology , social psychology , cognitive psychology , communication , human–computer interaction , computer science
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