Open AccessThe Effectiveness of Online WOM(Words-of-Mouth): The Role of Direction, Usefulness, and IR(Interaction Readiness)
Author(s) -
이진희,
JangSunHwang,
도선재
Publication year - 2011
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.2.283
Subject(s) - psychology , social psychology , cognitive psychology , communication , human–computer interaction , computer science