Open AccessThe Effects of Innovation Resistance, Prior Knowledge and Advertising Appeal on Attitude toward Advertising and Purchase Intention
Author(s) -
Hongsik John Cheon,
부이응옥중
Publication year - 2011
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.71
Subject(s) - advertising , psychology , appeal , resistance (ecology) , business , political science , ecology , law , biology