Open AccessThe Effects of Innovation Resistance, Prior Knowledge and Advertising Appeal on Attitude toward Advertising and Purchase Intention
Author(s) -
전홍식,
부이응옥중
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.71
Subject(s) - advertising , psychology , appeal , resistance (ecology) , business , political science , ecology , law , biology
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