Open AccessDonggun Jang vs. Taehee Kim: Effects of category versus exemplar primes on consumer judgments
Author(s) -
Woo Young Chun,
김남희
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.55
Subject(s) - psychology , cognitive psychology , social psychology
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