Open AccessExploratory Study about the latent variables affecting self-generation of customer driven on-line brand community
Author(s) -
최지원,
Sangpil Han,
김현칠
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.27
Subject(s) - psychology , line (geometry) , brand community , exploratory research , advertising , brand awareness , business , sociology , mathematics , geometry , anthropology
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