Open AccessThe Effects of Brand's Market Position on the Horizontal Advertising from Firms within a Same Product Category
Author(s) -
JeongMee Song
Publication year - 2011
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.217
Subject(s) - advertising , position (finance) , product (mathematics) , psychology , business , marketing , geometry , mathematics , finance