Open AccessThe Effect of Adding New Features of IT Product on Product Evaluation by Moderating of Regulatory Focus: Focus on Value Inference and Learning Cost Inference
Author(s) -
김영호,
Junghwan Sung,
JaYoung Choi
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.127
Subject(s) - regulatory focus theory , inference , focus (optics) , product (mathematics) , promotion (chess) , value (mathematics) , feature (linguistics) , psychology , computer science , risk analysis (engineering) , artificial intelligence , machine learning , business , social psychology , mathematics , political science , linguistics , philosophy , physics , geometry , politics , creativity , law , optics
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