Open AccessThe Effects of Incongruence between Product Quality and Brand Value on Product Evaluation in Symbolic Product and Utilitarian Product
Author(s) -
Youngshin Sung,
정수정,
민승기,
정선주,
강승하
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.101
Subject(s) - product (mathematics) , psychology , value (mathematics) , quality (philosophy) , mathematics , statistics , epistemology , philosophy , geometry
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