Open AccessThe Effects of Incongruence between Product Quality and Brand Value on Product Evaluation in Symbolic Product and Utilitarian Product
Author(s) -
Youngshin Sung,
정선주,
강승하,
민승기,
SooJung Jung
Publication year - 2011
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.101
Subject(s) - product (mathematics) , psychology , value (mathematics) , quality (philosophy) , mathematics , statistics , epistemology , philosophy , geometry