Open AccessEffects of Cause-Related Marketing Message on Product Evaluation: Moderating effects of Ad Appeals and regularly focus
Author(s) -
Jayoung Choi,
최윤식
Publication year - 2011
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.1
Subject(s) - psychology , regulatory focus theory , focus (optics) , product (mathematics) , social psychology , advertising , business , creativity , mathematics , physics , geometry , optics