Open AccessEffects of Cause-Related Marketing Message on Product Evaluation: Moderating effects of Ad Appeals and regularly focus
Author(s) -
Jayoung Choi,
최윤식
Publication year - 2011
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2011.12.1.1
Subject(s) - psychology , regulatory focus theory , focus (optics) , product (mathematics) , social psychology , advertising , business , creativity , mathematics , physics , geometry , optics
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