Open AccessThe Effect of Self-Construal on Product Attitude and Word-of-Mouth Intention in an Electronic Word-of-Mouth Situation
Author(s) -
Byung-Kwan Lee,
an eun mi
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.757
Subject(s) - psychology , word of mouth , construal level theory , word (group theory) , product (mathematics) , social psychology , cognitive psychology , advertising , linguistics , mathematics , geometry , business , philosophy