Open AccessAn Exploratory study on the exposure to and the attitude toward advertisements in simultaneous media usage situations: compared with those in single media usage situations
Author(s) -
이귀옥,
박성복,
Myung-Il Choi,
최민욱
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.737
Subject(s) - psychology , exploratory research , advertising , social psychology , business , sociology , anthropology
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