Open AccessAn Exploratory study on the exposure to and the attitude toward advertisements in simultaneous media usage situations: compared with those in single media usage situations
Author(s) -
Guiohk Lee,
Choi Min Wook,
SungBok Park,
Choi Myung Il
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.737
Subject(s) - psychology , exploratory research , advertising , social psychology , business , sociology , anthropology