
Internet purchase behavior based on anticipated emotion induced theory of planned behavior: Focused on gender difference
Author(s) -
박희량
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.661
Subject(s) - theory of planned behavior , psychology , social psychology , control (management) , computer science , artificial intelligence