Open AccessInternet purchase behavior based on anticipated emotion induced theory of planned behavior: Focused on gender difference
Author(s) -
박희량
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.661
Subject(s) - theory of planned behavior , psychology , social psychology , control (management) , computer science , artificial intelligence
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