Open AccessEffects of the Consumer's Self-construal and Product Innovation on Purchase Intention and Satisfaction
Author(s) -
Eun A Park,
김주희
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.637
Subject(s) - construal level theory , psychology , self construal , product (mathematics) , advertising , social psychology , business , sociology , mathematics , social science , interdependence , geometry
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