Open AccessAvailability and Perceived value by Discount Expression Frames(‘Won’/ ‘Percent’)
Author(s) -
Jung-ae Kim,
KimJaeHwi
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.4.599
Subject(s) - psychology , value (mathematics) , expression (computer science) , social psychology , cognitive psychology , statistics , mathematics , computer science , programming language
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