Open AccessA Study on the Receptive Degree of Online Postscript Content Types on Purchase Intention in Internet Shopping -Focus on Purchase Situation according to Product Involvement and Risk Perception-
Author(s) -
Kim Hwa Dong
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.3.579
Subject(s) - psychology , focus (optics) , perception , degree (music) , product (mathematics) , risk perception , internet shopping , the internet , content (measure theory) , advertising , business , world wide web , computer science , mathematics , mathematical analysis , acoustics , optics , physics , geometry , neuroscience