Open AccessA study on the effects of advertising placement format and TV program involvement on consumers' memory and attitude toward advertising
Author(s) -
Hong Jongpil,
이영아
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.3.553
Subject(s) - advertising , psychology , television advertising , business