Open AccessThe Effect of Trust toward Parent Firm on the Trust for its Internet Shopping Mall and on Purchase Intention
Author(s) -
김구성
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.3.407
Subject(s) - internet shopping , psychology , shopping mall , the internet , advertising , business , world wide web , computer science
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