Open AccessThe Influence of Price Change on Consumer Perceptions of Price Fairness: Focused on Roles of The Types of Price Change and Self-Regulatory Focus
Author(s) -
Jieunlee,
Dongho Yoo
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.2.349
Subject(s) - psychology , perception , regulatory focus theory , focus (optics) , price setting , social psychology , microeconomics , economics , physics , neuroscience , creativity , optics