Open AccessThe Influence of Price Change on Consumer Perceptions of Price Fairness: Focused on Roles of The Types of Price Change and Self-Regulatory Focus
Author(s) -
JIEUNLEE,
Dongho Yoo
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.2.349
Subject(s) - psychology , perception , regulatory focus theory , focus (optics) , price setting , social psychology , microeconomics , economics , physics , neuroscience , creativity , optics
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