Open AccessA Study on Proper Sensibility Brand Naming of Harmony between Image and Text
Author(s) -
이상민,
김상덕
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.2.295
Subject(s) - sensibility , psychology , harmony (color) , identity (music) , aesthetics , brand image , communication , cognitive psychology , social psychology , advertising , art , literature , visual arts , business
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