Open AccessEffects of Regulatory Focus, Difficulty of Making Extension, and Parent-Extension Similarity on Brand Extension Evaluations
Author(s) -
Junsang Yeo
Publication year - 2010
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.2.257
Subject(s) - extension (predicate logic) , brand extension , psychology , similarity (geometry) , focus (optics) , cognitive psychology , social psychology , advertising , computer science , artificial intelligence , brand awareness , image (mathematics) , programming language , business , physics , optics
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