Open AccessInfluences of Self-Construals on Appearance-Related Consumption Behavior: Mediation of Self-Presentation and Moderation of Appearance Emphasis Situation
Author(s) -
Seong-soo Lee,
Jungsik Kim
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.1.137
Subject(s) - moderation , psychology , mediation , construals , emphasis (telecommunications) , presentation (obstetrics) , self construal , social psychology , consumption (sociology) , moderated mediation , cognitive psychology , construal level theory , aesthetics , medicine , interdependence , philosophy , political science , law , radiology , electrical engineering , engineering