Open AccessThe Impact of Repeated Appearance of Celebrity Endorser on Advertising Effects
Author(s) -
서덕영,
Sangpil Han
Publication year - 2010
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2010.11.1.1
Subject(s) - psychology , advertising , business