Open AccessInfluence of Experience Type on Consumer-Brand Relationship and Brand Equity at Flagship Store of Clothes
Author(s) -
김지선,
Sangpil Han
Publication year - 2009
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2009.10.2.209
Subject(s) - clothing , brand equity , advertising , psychology , brand extension , brand awareness , brand experience , marketing , business , product management , archaeology , history , new product development