Open AccessInfluence of Experience Type on Consumer-Brand Relationship and Brand Equity at Flagship Store of Clothes
Author(s) -
김지선,
Sang-Pil Han
Publication year - 2009
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2009.10.2.209
Subject(s) - clothing , brand equity , advertising , psychology , brand extension , brand awareness , brand experience , marketing , business , product management , archaeology , history , new product development
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom