Open AccessThe Effects of Construal level about Temporal Distance on Brand Extension Evaluation: The Role of Parent-Brand Concept
Author(s) -
도선재,
전주언,
문영준
Publication year - 2009
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2009.10.1.79
Subject(s) - construal level theory , psychology , extension (predicate logic) , brand extension , social psychology , advertising , cognitive psychology , brand awareness , computer science , business , programming language