Open AccessRole of Prefactual Thinking and Anticipated Regret in Consumer Decision-Making: Moderating of Need for Closure and Optimism-Pessimism
Author(s) -
Seong-soo Lee
Publication year - 2009
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2009.10.1.147
Subject(s) - regret , optimism , pessimism , psychology , social psychology , closure (psychology) , cognitive psychology , epistemology , economics , philosophy , machine learning , computer science , market economy