Open AccessA Study on the Effect of Goal Priming on Preference Reversal: The Moderating Role of Situational Involvement
Author(s) -
ByungKwan Lee,
안은미
Publication year - 2009
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2009.10.1.131
Subject(s) - psychology , priming (agriculture) , situational ethics , preference , cognitive psychology , social psychology , botany , germination , economics , biology , microeconomics
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