Open AccessThe Role of Sensory Involvement and Moderating Variables in Sensory Appealing Advertisements
Author(s) -
Yoon Soon-Ock
Publication year - 2008
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.3.449
Subject(s) - psychology , sensory system , cognitive psychology