Open AccessThe Role of Sensory Involvement and Moderating Variables in Sensory Appealing Advertisements
Author(s) -
SungJoon Yoon
Publication year - 2008
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.3.449
Subject(s) - psychology , sensory system , cognitive psychology
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