Open AccessEffects of Brand Concept, BRQ, and Parent-Extension Similarity on Brand Extension Evaluations
Author(s) -
Jun Sang Yeo,
Sung Hyun Ko
Publication year - 2008
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.3.435
Subject(s) - brand extension , extension (predicate logic) , psychology , similarity (geometry) , brand awareness , advertising , cognitive psychology , social psychology , communication , computer science , artificial intelligence , business , image (mathematics) , programming language