Open AccessDifferential characteristics of advertisements receiving prize for advertising
Author(s) -
Cheolmin Gim
Publication year - 2008
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.3.355
Subject(s) - advertising , psychology , differential (mechanical device) , business , engineering , aerospace engineering
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