Open AccessThe Effects of Advertising Model Sources: The number of sources and model's Race on social inference
Author(s) -
KimJaeHwi,
강윤희,
부수현
Publication year - 2008
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.3.333
Subject(s) - race (biology) , inference , psychology , social psychology , artificial intelligence , computer science , sociology , gender studies
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