Open AccessThe Effect of Need for Cognition of Message Receivers, Media Type and the Conclusive Presentation of the Communication Message
Author(s) -
Jaeyoung Kim
Publication year - 2008
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.2.169
Subject(s) - psychology , presentation (obstetrics) , cognition , cognitive psychology , neuroscience , medicine , radiology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom